Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks […]
New Podcast: “How Do You Franchise an App?”
Matt Crowell quit his job and sold his car and condo to pour everything he had into his first startup, GetintheLoop, a mobile marketing SaaS platform. While his parents thought he was crazy when he put all his chips in, today the risk looks like it just might pay off. Get in the Loop started […]
Thinking of a Martech Partnership? Ask These Questions First
About half of global CEOs are going to pursue a strategic alliance to drive corporate growth or profitability. And that thirst for partnerships applies to the martech industry. I thought a lot about the role of partnerships in martech as I read Tiffani Bova’s Growth IQ, one of the best business books I’ve read in […]