Daily News: Online & Offline Media ROI, Think Like an App, One-Second Mobile Strategy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Online + Offline Media Delivers Better ROI than Either Alone (March 13, 2019) LSA Insider: “For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted […]
New Tech Adoption Index Podcast: “Think Like an App,” Featuring Neal Polachek
A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve. Neal landed on an idea. What if small businesses adapted how they run their businesses to emulate the customer experiences that have become […]