Daily News: Voice Search Ready, Mobile Programmatic Outcomes, New Age of ‘Customer’ Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Getting Local Businesses Voice Search Ready (March 8, 2019) LSA Insider: “During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for […]
New Tech Adoption Index Podcast: “Glengarry Glen George,” Featuring George Leith

No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee hours before he winds down his last call of the day. Half measures aren’t really his thing. George runs sales at Vendasta, a white label digital marketing software company based in […]
Weekly News: Google’s SEO Strategy, Voice on Mobile Devices, Yelp’s Verified Trade Licenses

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google Has an SEO Strategy Too – Here It Is (March 4, 2019) LSA Insider: “Even Google and its various websites are subject to the same search algorithm the […]
Replay: Getting Local Businesses Voice Search Ready

During a recent LSA webinar, Bernadette Coleman, CEO of Advice Local presented an introduction to voice search, why it’s so important for local businesses and best practices for optimizing for it in 2019. According to Bernadette, voice search very simple — it takes a spoken query, returns a spoke query result or returns a screen query result. […]