Daily News: Google’s SEO Strategy, Online Reviews & Client Conversion Rates, Takeaways from LSA19
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has an SEO Strategy Too – Here It Is (March 4, 2019) LSA Insider: “Even Google and its various websites are subject to the same search algorithm the rest of our websites are. […]
New Podcast: “Think Like an App”, featuring Neal Polachek
A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve. Neal landed on an idea. What if small businesses adapted how they run their businesses to emulate the customer experiences that […]
Using Online Reviews to Permanently Boost Client Conversion Rates
Do you know how to permanently boost your client’s conversion rates with reviews? This seems like a spammy claim to make. The kind of claim that fly-by-night operators and snake-oil salesmen are prone to make. Is it possible to achieve a permanent boost? Not only is it possible, it’s both a reasonable and achievable goal — […]