2019 Ad-to-Action Winners Announced at #LSA19 in Dana Point
Earlier today, the LSA announced the winners Ad-to-Action Awards at the LSA19 conference in Dana Point, California. This year marks the 6th installment of the awards, which showcase the top innovations in local and location-based marketing and commerce that drive local consumer actions. This year’s awards featured over 80 unique entries from outstanding companies, agencies […]
#LSA19: Getting the Most Out of the GMB API
In my session at LSA19, I offered an overview of the functionality available in the Google My Business (GMB) API, and described some of the benefits we’ve seen at Brandify in using the API to serve multi-location brand clients. The GMB API represents, in many ways, the culmination of a history that began in 2005 […]
#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?
This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session […]
#LSA19: The Key to Earning Customer Trust is Securing Vendor Trust
Less than 1 in 5 channel partners reach “trusted partner status” from their vendors, we learned in today’s lively session at LSA19: The Science Behind Increasing Customer Retention, with Uberall’s Lex ten Veen, EVP of Partnerships along with Vendasta CEO and Co-founder Brendan King, and Neil Crist, VP Products at Moz. Which is too bad, […]
#LSA19: Secrets of Marketing to Millennial Business Owners & Decision Makers
The second part of a two-part session that focused on customer acquisition was presented by Sandy Lohr, CEO of MatchCraft. The presentation concentrated on millennials and how companies are doing business differently with them. “It’s important for us to understand the mindset,” she said, “They [millennials] are the most educated group of young adults in […]
#LSA19: The New Reality of Customer Acquisition
The first part of a split session on Tuesday morning at LSA19 focused on the challenges associated with acquiring small business customers in a noisy and competitive market. The session was presented by Dan Olson, CEO of UpCity. Dan kicked off the session by detailing how the traditional customer acquisition ‘funnel’ has transformed into a […]
#LSA19: Q&A with Alignable’s President & Co-Founder Venkat Krishnamurthy
Earlier today, LSA’s Greg Sterling took part in a one on one interview, with Alignable’s President and Co-Founder, Venkat Krishnamurthy. The session focused on the state of small business, as well as what Alignable is and how it came to exist, and why trust is the core of its mission. Here are a few notable […]