Daily News: Marketing Partnerships, Location & Data Privacy @LSA19, Google My Business Q&A

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What to Look for and What to Avoid in Marketing Partnerships (February 22, 2019) LSA Insider: “Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It […]

What to Look for and What to Avoid in Marketing Partnerships

Growing a business through effective marketing is the goal but not every form of marketing gives the same bang for your buck. One marketing strategy that really delivers is partner marketing. Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It is used by large multinational organizations […]

LSA 19 Preview: Demystifying the All in One Solution

Next week at LSA 19 in beautiful Dana Point, CA (which will be a nice respite for a polar vortex victim like me), I’ll be running a workshop called “Demystifying the All in One Solution”, that will unpack why all in ones are such a thing and offer some strategies for local media sellers to sell […]

Location & Data Privacy @LSA19

Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost everyone attending LSA19.  Beyond this, there are other state laws that may go further (e.g., Washington Privacy Act). It’s also unlikely […]