Daily News: Marketing Partnerships, Location & Data Privacy @LSA19, Google My Business Q&A
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What to Look for and What to Avoid in Marketing Partnerships (February 22, 2019) LSA Insider: “Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It […]
What to Look for and What to Avoid in Marketing Partnerships
Growing a business through effective marketing is the goal but not every form of marketing gives the same bang for your buck. One marketing strategy that really delivers is partner marketing. Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It is used by large multinational organizations […]
LSA 19 Preview: Demystifying the All in One Solution
Next week at LSA 19 in beautiful Dana Point, CA (which will be a nice respite for a polar vortex victim like me), I’ll be running a workshop called “Demystifying the All in One Solution”, that will unpack why all in ones are such a thing and offer some strategies for local media sellers to sell […]
Weekly News: Search Ads on Facebook, Voice-Marketing Potential, LSA19: The Essential Sessions
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial […]