Daily News: EU Small Business Sites, Amazon ‘Moments’, Shopping Campaigns in Bing Ads
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Almost 50% of EU Small Business Sites Fail CX Rules (February 18, 2019) LSA Insider: “European search industry trade association SIINDA released data on the state of European small business websites. The data […]
Who Will Own the Restaurant Vertical?
In its latest State of SMB Software report, our friends at SurePath Captial made a compelling prediction. We dug into this idea a bit with SurePath founder Mark MacLeod on a recent Above the Cloud podcast. As SurePath notes in the bullet point above, one of the beauties of small-business software is that there are […]
Amazon ‘Moments’ Enables Marketers to Reward Customers for Desired Actions
Last week, Amazon introduced its Moments platform, a service that allows brands to reward customers following various “moments” completed throughout their purchasing journeys via mobile app or website. The term “moments” indicates a desired consumer action. When a customer completes a given task, Amazon then delivers the reward, physical or digital, to the customer’s Amazon […]
How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content
As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to fuel your social media pipeline. Some brands are lucky enough to have content […]