Daily News: LSA19: The Essential Sessions, ‘Amazon Moments’ Tool, Brand & Consumer Connections
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA19: The Essential Sessions — Depending on Who You Are (February 15, 2019) LSA Insider: “LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees. […]
Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019) LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google Ads […]
What the Super Bowl and Marie Kondo Can Teach Marketers in 2019
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were […]