Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — Building a Challenger Brand (February 8, 2019) LSA Insider: “One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, […]
Weekly News: Online Consumer Touchpoints, Google Display Ads, Inaccurate Local Listings
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced, […]
Tech Adoption Summit: Conference Video — Building a Challenger Brand
One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about how the upstart SaaS company has staked out a promising niche in providing small businesses with cloud tools for handling payroll and HR. San Francisco-based Gusto currently has about 60,000 customers […]