Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services, […]
Report: Inaccurate Local Listings = Lost Sales
Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business […]
Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat
Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services, pricing and salaries of local SEO practitioners. This year’s installment featured responses from 650 local marketers of agencies, local businesses, franchises and freelancers as follows: Agencies and Freelancers: made up of Local, Regional, National & International Marketing Agencies, Web Design […]