Conference Video: The Case for Product-Driven Marketing

We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in San Francisco’s Mission District. It was a packed day spent geeking out on the things that drive the small-business SaaS industry — creating compelling brands and customer experiences, building great […]

Daily News: The Website User Experience, Email’s Bright Future, Amazon’s Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Website User Experience: What Matters Most? (February 1, 2019) LSA Insider: “Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. […]

Weekly News: Paid-Search Automation, LSA19 Privacy Sessions, Consumer Review Journey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Paid-Search Automation Not Ready for Prime Time (January 29, 2019) LSA Insider: “Back in December I received an email from Google asking to develop a completely automated paid […]

The Website User Experience: What Matters Most?

Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content. Keeping websites current is critical; 81% of consumers “think less […]