Daily News: Marketing to Millennials, Omnichannel Optimization, LinkedIn Adds Interest Targeting
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers (January 24, 2019) LSA Insider: “I think we’re going to see more of Google helping small and local businesses with their online advertising […]
2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers
I think we’re going to see more of Google helping small and local businesses with their online advertising challenges. Small businesses often lack resources and have difficulty in measuring the success of their search campaigns, if direct online conversions aren’t there. Google is supporting local businesses to better realize and act-on the local advertising opportunity […]