Daily News: 2018 Holiday Shopping Trends, Co-op Advertising Objections, Individualization vs. Personalization
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What 2018 Holiday Shopping Trends Say about Local (January 17, 2019) LSA Insider: “Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital […]
Overcoming 5 Common Co-op Advertising Objections
In a perfect world, every client you come across would agree with all of your proposed co-op advertising plans, allowing you to do whatever you wish with their allocated funds. Unfortunately, this is not a reality and you are more than likely going to come across clients who resist the process. You need to educate […]