Newly Flush Tax Jar Determined to Maintain Its Unique Culture
TaxJar, a company that automates sales tax collection for eCommerce businesses, just raised $60 million from Insight Venture Partners, with the assistance of our friends at SurePath Capital Partners. TaxJar’s last funding round was a $2 million seed round in 2014. The company launched its first product in 2013. TaxJar says it will use the funds […]
Daily News: SOCi’s Boost Plus, Why People Click on Paid Search Ads, Brands & DIY Marketing
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SOCi Tries to Solve the Local-Social Content Challenge for Brands (January 9, 2019) LSA Insider: “The challenge that SOCi is trying to solve revolves around the inefficiency of boosting posts for hundreds or thousands […]
Sharon Rowlands Signals New Direction for Web.com
Web.com’s hiring of Sharon Rowlands as its new CEO signals new owner Siris Capital means to bring substantial changes to the Florida-based website builder. Rowlands is known as a turnaround CEO. She will replace the retiring David Brown at the end of this month. In 2014, Rowlands took over as CEO of ReachLocal (which was later acquired […]
The Four Reasons People Click on Paid Search Ads
Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing. Why do people click on paid-search ads? It’s all about intent, and relevant content, as a […]