Daily News: Social Brand Engagement, 2019 Location Data Predictions, AI-powered Commerce
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Social Brand Engagement Occurs on Local Pages (December 21, 2018) LSA Insider: “Data shows that the average person will spend almost 2 hours on social media every day. It has completely […]
Weekly News: ‘No-Click’ Search Queries, Steps to a Better GMB Listing, A ‘Near Me’ Xmas
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Voice Search Readiness is Not an Option — It’s a Must (December 18, 2018) LSA Insider: “Voice search readiness is a concept that not many have embraced wholeheartedly […]
Study: 70% of Social Brand Engagement Occurs on Local Pages
Data shows that the average person will spend almost 2 hours on social media every day. It has completely changed the ways that consumers and brands interact with one another. For brands, social media has become a top avenue for creating awareness and engaging customers. For consumers, it’s a channel they often turn to for […]