Daily News: ‘No-Click’ Search Queries, Voice Search Readiness, Retail Shoppers & Email Offers
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. ‘No-Click’ Search Queries Make GMB & Proximity Even More Important (December 18, 2018) LSA Insider: “The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout […]
Voice Search Readiness is Not an Option — It’s a Must
Voice search readiness is a concept that not many have embraced wholeheartedly yet, but that has to change. I understand that the idea of 50 percent of all searches being made by voice by 2020 can sound far-fetched — after all, how could consumers change their search patterns so much in a little over a year? […]