Daily News: Pay for Conversions on GDN, Social Media & Customer Service, The Buyer Journey
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Moves Away from Clicks with ‘Pay for Conversions’ on GDN (December 17, 2018) LSA Insider: “The move toward conversions and away from clicks is consistent with what many customers, including SMBs, are seeking. […]
How to Use Social Media for Customer Service
Eighty-five percent of small to medium size business users, use their Twitter for customer service. At least, that’s what they say. But simply having a Twitter Support page doesn’t make you a customer service pro. You have to use social pages to engage with over two-thirds of internet users today who say they go to […]