Daily News: Search Engine Improvements, Snapchat & Instagram, Content Marketing for Google SERPs
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019 (December 13, 2018) LSA Insider: “It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go […]
Weekly News: Location & Privacy, SEO Insights from Google, Digital Ad Trends to Watch in 2019
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location & Privacy: Waiting for the Other Shoe to Drop (December 10, 2018) LSA Insider: “During the Place Conference New York, we had two great discussions about privacy […]
Study: 70% of Co-op Users Plan to Increase Ad Spend in 2019
It’s estimated that around half of the nearly $70 billion allocated co-op advertising funds each year go unused. These funds come from agreements between manufacturers and retailers to divide marketing costs in order to provide brand and product awareness in local markets. A new advertiser survey conducted by BIA offered some insights about businesses that […]