Daily News: Facebook Search Ads, $1 Trillion Holiday-Shopping Question, Brands & The Amazon Age
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018) LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced […]
The $1 Trillion Holiday-Shopping Question
$1 Trillion. That’s how much U.S. consumers are expected to spend this holiday shopping season, according to eMarketer. Low unemployment, strong income growth, and high consumer confidence will create a spending bonanza that will hit this historic level, a 5.8 percent increase over 2017 and the strongest growth since 2011. Now here’s the $1 trillion […]