Daily News: Finding a Co-op Advertising Plan, Facebook’s ‘Today In’, Simple Platform Solutions
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Steps to Finding a Co-op Advertising Plan that Works for Your Client (November 29, 2018) LSA Insider: “If your customers have co-op dollars accrued for the products and brands that they sell, it’s […]
Weekly News: Digital & Offline Media Mix, SMB’s Social Media Investments, Echo Dot’s Big Black Friday
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018) LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from […]
3 Steps to Finding a Co-op Advertising Plan that Works for Your Client
If your customers have co-op dollars accrued for the products and brands that they sell, it’s crucial to utilize these dollars prior to their expiration date or they will disappear. Accrual balances refer to the money earned by retailers that can be used for advertising and are based on a percentage of products purchased from […]