Daily News: E-Commerce Winners, Custom Mapping Technology, AR & Consumer Brands
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Other than Amazon, E-Commerce Winners All Traditional Retailers (November 28, 2018) LSA Insider: “Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online […]
Study: Positive Experiences Motivate Consumers to Write Reviews
Although many merchants believe negative sentiment is the leading motivator of online reviews, research says that since 2010, the average review has become 12% more positive. In fact, according to LSA data, consumers are most often motivated to leave reviews because of positive experiences. The data are featured in the report, “The Great Conversational Divide” […]
How Custom Mapping Technology Helps Companies Find Hyper-local Business Data in Emerging Markets
We live in a world where we can easily Google for just about anything. But what if the data you need isn’t in a search engine? Or even in a purchased list? Emerging markets are the future of the global economy… but as an emerging market professional, you know it’s hard to get the hyper-local […]