Daily News: SMB Tech Adoption, Digital-first Agencies, Sharing Personal Data for Personalized Ads
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Know They Need Tech but Struggle to Make Right Choices (November 20, 2018) LSA Insider: “Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine […]
What Digital-first Agencies can Learn from Madison Avenue’s Failures
Digital is disrupting marketing. No big news there, right? Not for those of us working in digital and local marketing. But what’s most interesting to me is the tumult that digital is causing on Madison Avenue with traditional ad agencies — and what digital-first agencies can take from it. Namely, that technology and marketing are […]