Daily News: Consumer-SMB ‘Conversational Divide,’ Internet Usage in 20 Years, SMBs & Social
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Study: The Consumer-SMB ‘Conversational Divide’ (November 19, 2018) LSA Insider: “A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How It’s Hurting Their […]
New Study: The Consumer-SMB ‘Conversational Divide’
There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to what degree do they act in accordance with that idea? A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How […]
New Tech Adoption Index Podcast: “Selling to SMBs is Hard” Featuring Ted Paff
The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the recent Tech Adoption Summit in San Francisco, Neal Polachek interviewed Ted Paff, a former VC turned entrepreneur who founded Customer Lobby in 2007 and sold it in 2017. Today, when Ted isn’t […]
Study: SMBs Continue to Invest in Social Media, Not Sure It’s Working
There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.” Despite the fact that 57% of SMBs reported that […]