Daily News: ‘Local’ Digital Ad Revenue, MomentFeed’s ‘Menu Manager’, Small Business Saturday
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Co>Op Connect Helps Find Unknown, Available Co-op Funds (November 15, 2018) LSA Insider: “For over 35 years, LSA’s Co-op dept has assisted local media groups in facilitating connections between local retailers and brands. The […]
Co>Op Connect Helps Find Unknown, Available Co-op Funds
Many local retailers are unaware of their existing co-op accruals. As a result, these funds frequently go unused – to the tune of billions of dollars each year in the aggregate. Accruals refer to money earned by a retailer or dealer that can be used for advertising. Retailers earn these dollars — which are based […]