New Podcast: “Stop Talking About Your Product”
Our latest episode of Above the Cloud features an interview with Costantino Caroppo, a former CMO at the Italian digital agency Axelero and the self-described “father of the Italian IYP” for launching Seat Pagine Gialle’s first digital directories while an executive there. Seat Pagine Gialle is now part of Italiaonline. A common thread in Costantino’s work at […]
Daily News: New Google My Business App, Online and Offline Shopping, LinkedIn Revamps Pages
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Looks Increasingly Like ‘CRM Lite’ for SMBs (November 14, 2018) LSA Insider: “One can make the argument that Google My Business (GMB) has evolved from being a “listings management” tool to […]
Study: Consumers Most Likely to Leave Reviews on Google
Consumers have easy access to a range of ratings and reviews from many different platforms when deciding where to have their next meal. Smartphones also make it easy to leave reviews following a visit to a new spot. A recent survey of 500 consumers from GatherUp revealed that 29% are most likely to leave a […]