Daily News: The C in CRM, Incentivized Reviews, SEO Complications

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing […]

Tech Adoption Summit Session Recaps

On November 7, LSA hosted the second Tech Adoption Summit in San Francisco. It was an exclusive, c-level event focused on the future of SMB technology adoption and the implications for technology providers and sales channels. The following are summaries and links to individual session posts. SMB Panel: The Demand for Service and the Problem […]

At #TAS: The SMB SaaS Playbook

In contrast to the morning sessions at this week’s Tech Adoption Summit in San Francisco, the afternoon sessions had a more “playbook” tone to them. The afternoon was kicked off with Neal Polachek interviewing Trina Ward (of the eponymous consulting firm) in a session called “Channels, Channels, Channels”. Trina spoke to the importance of channels […]

Tech Adoption Summit 2018: What Does the C in CRM Stand For?

Enterprise companies manage relationships. Small and local businesses have relationships — and they hinge on being able to track and understand conversations. That was a key point of Broadly CEO and Co-founder Josh Melick’s Headline Talk during LSA’s Tech Adoption Summit 2018. Melick went on to say that innovators often forget that small businesses are unique, […]

After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth

Responding to session interviewer Greg Sterling during a fireside chat at the Tech Adoption Summit today, Kushagra Shrivastava, Managing Director for Yahoo Small Business, talked about how Yahoo Small Business has evolved over the past 20 years. While giving a nod to competitive pressures brought by new products coming to market, he added that there […]