At #TAS: The Art and Science of SMB Tech Adoption

The morning session at the Tech Adoption Summit was a mix of content demonstrating an energetic balance of both art and science in moving SMBs into a more robust implementation of technology. The morning started with a presentation by Tolithia Kornweibel, Marketing Head (with the DNA of an evangelist) of Gusto, a “challenger brand” in […]

Daily News: SMB Panel Discussion, In-House MarTech Growth, Multifaceted Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech […]

SMB Panel: The Demand for Service and the Problem of Scale

After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech Adoption Summit, which continues today, with a presentation of new data on small business technology adoption. That was followed by a panel discussion of small business owners. The panel included the owner of a multiple office dental […]