Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesses fighting to survive in a struggling […]

Using Co-Op Dollars to Amplify Small Business Saturday

Following the 2008 financial crisis, American Express launched Small Business Saturday to support local businesses fighting to survive in a struggling economy. In 2017, an estimated 108 million consumers spent $12 billion shopping and dining at local-independently owned businesses. With less than one month to go until this year’s Small Business Saturday, marketers should seek […]

Study: 71% of Amazon Advertisers Spend 25% of Digital Ad Budgets on Amazon

Amazon remains a force to be reckoned with in the e-commerce marketing, accounting for 53% of all e-commerce sales growth in 2016 and 5% of total retail sales in US. And according to a recent report, that growth has extended into the digital advertising market. Third Door Media’s “Amazon Advertising Forecast 2019” revealed that 71% […]