Daily News: Holiday Mobile Ads, Emotional Interactions with Brands, Factual and Ibotta Partner
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Deck: Local Search 46% (October 19, 2018) LSA Insider: “So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it […]
Why SMBs Abandon DIY Software Mid-Purchase
According to a new survey conducted by LSA and Mono Solutions, more than half of SMBs have at some point abandoned an online software purchase in the middle of the process. And their reasons suggest that DIY software vendors overall haven’t yet perfected the customer experience. According to the online survey of roughly 500 small […]