Daily News: SMB Tech Adoption Data, Online Holiday Purchases, Google’s Shopping Insights
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit (October 17, 2018) LSA Insider: “We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey […]
Survey: 47% of Marketers Utilize Artificial Intelligence for Audience Targeting
Artificial intelligence has generated a fair amount of enthusiasm among marketers. The information captured through its implementation can help marketers create the personalized experiences consumers desire, advance customer service and increase efficiency on various tasks. A recent survey from Econsultancy and MediaMath detailed some of the ways that marketers are already using AI and how […]