Daily News: Co-op Advertising, Improving Visual Search, Snapchat’s E-commerce Ad Options

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALiQ Boosts HVAC Provider’s Ad Spend 56% with Co-op Advertising (September 27, 2018) LSA Insider: “While working with an air conditioning contractor in Arizona, representatives of LOCALiQ, the new SMB marketing arm of Gannett’s […]

Guest Post: Forget Native Apps, SMBs Should Focus on The Mobile Web

From smartphones to tablets, mobile devices are increasingly dominating the time consumers spend consuming digital media. And it’s really no surprise – we all know it was already in 2015 that mobile search surpassed desktop searches. In certain emerging markets, like Indonesia, they’ve completely skipped desktop adoption and pressed fast forward on mobile-first with 91% […]