Daily News: The Need for an Amazon Strategy, Facebook Messenger Ads, Marketers & Loyalty Programs
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Everyone Now Needs an Amazon Strategy (September 20, 2018) LSA Insider: “Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform, […]
New Podcast: “A Product First Go to Market Strategy”
In a business world awash in buzzwords and phrases, let us lay one more on you: product-centric customer acquisition. As buzzy as it sounds, it’s a profound concept. Give valuable yet free stuff to lots and lots of SMBs knowing full well that the overwhelming majority of them will never be paying customers. But those […]
Financial Services Firms Need to Implement a Comprehensive Digital Strategy
The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the […]