Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers, […]
#PlaceConf: The Countdown to CCPA 2020 Means You Need to Do Something Now
Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is out of the bottle and will not go back in. There are three big themes impacting how we move forward: Legislation and […]
#PlaceConf: Location & Privacy — The Way Forward
Yesterday at the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the California Consumer Privacy Act (CCPA) of 2018. Coming into effect in 2020, Future of Privacy Forum’s Stacy Gray noted that the consumer rights it creates — from requests to know […]
Weekly News: Google’s E-A-T Score, Product Searches on Amazon, USA Today Network’s LOCALiQ
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Regional Newspaper Uncovers $22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op advertising […]
#PlaceConf: After the Apocalypse — The Future of Retail
Yesterday at the LSA’s Place Conference in New York City, Matt Kojalo from Skyhook, Gil Larsen from Blis and Todd Adest from NinthDecimal were asked to share their thoughts and ideas on the future of retail and how retailers can keep up and stay relevant in today’s competitive market. Greg Sterling started off the conversation by asking […]
#PlaceConf: Pandora — What 400 Campaigns Taught Us about Location Attribution
Together, Pandora, the popular music streaming and automated music recommendation internet radio service, and Placed, a leader in location-driven insights and ad intelligence have completed over 400 campaigns. At the LSA’s Place Conference in New York City, Jim Watson of Placed joined Mat Butts of Pandora on stage as he presented a summary of what […]