#PlaceConf: Driving Retail Foot Traffic with Product Inventory Data
We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store […]
Daily News: Consumer Expectations from Brands, SOCi Releases SOCi Go, Smart Speaker Forecast
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ (September 13, 2018) Marketing Land: “Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for […]
#PlaceConf: Case Study — How to Find (More of) Your Best Customers with Location Intelligence
In the last 5 years, more than 150 meal kit companies have come to market, meeting consumers’ demand for convenience, and filling a variety of dietary niches. Although a few companies have unfortunately dissolved amidst the fierce competition, the market is still expected to generate $3 billion in sales in 2018. Yet, there are industry-wide […]
#PlaceConf: What Nobody Will Tell You about Location Data
If one thing is clear about the location data industry, it’s that there has been a shift in mindset over the past several years. Location data is solidly considered a commodity, something on which all panelists of this session at 2018 Place Conference in New York City — Elina Greenstein, VP, Channel Partnerships, GroundTruth, Matthew Russo, Chief Marketing Officer, Gimbal, […]
#PlaceConf: Two Great Tastes — Direct Mail and Mobile Display
During their presentation at today’s Place Conference in New York City, Paul Elliot, president of consumer brands at Brandmuscle and Frost Prioleau, CEO at Simpli.fi, elaborated on a case study involving a campaign for a major wireless carrier. The presentation reflected on the use of geofencing paired with direct mail and mobile display and retargeting. […]