Daily News: Co-op Ad Funds, Google’s Latest Change, Consumer Comfortability with Data Exchange
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Regional Newspaper Uncovers $22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op advertising programs, now is the time to […]
Study: 54% of Product Searches Began on Amazon in the Second Quarter of 2018
Amazon accounts for roughly half of all e-commerce, equating to about 5% of all retail spend. In 2018 alone, the online retailer is expected to generate $258 billion in US retail sales. While Amazon continues to grow and dominate many key categories, the growth rate appears to be slowing despite overtaking Google in product searches […]