Yesterday, Google announced an update to Maps on iOS that will make it much easier for users to find local restaurants. The new feature will utilize machine learning to “match” users with new restaurants based on their preferences and the other restaurants they’ve visited. Match scores are not generated for every restaurant, so it’s likely that it’s reserved for the locations with enough data to make a match determination.
Users can simply click on a food or drink venue and their match percentage will display, higher match numbers mean a greater match. The feature also provides reasons why users may enjoy a given place. For instance, those who enjoy sushi will likely see an increase of sushi places within their designated area and a high match percentage.
According to Google:
“Google Maps has always helped you get where you need to go as quickly as possible, and soon, it’ll help you do even more. In the coming months, Google Maps will become more assistive and personal with new features that help you figure out what to eat, drink, and do–no matter what part of the world you’re in.”
In May, Google reported an increase 150% in mobile searches for “___ near me now” over the last two years. By utilizing other pieces of user data, Google is helping prevent endless scrolling for food options. The “match” feature helps users find a place to eat/drink, regardless of their location, in a quicker, more efficient fashion.
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Curious to know what data will be used to match the determination? ?