Daily News: Google’s ‘Ad Strength’ Rating, GDPR & Brand Experiences, Real-Time Data Analysis
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads (August 31, 2018) LSA Insider: “It can be difficult to determine how much information to include within an ad, as well as […]
Weekly News: Google’s Smart Ads, Location, Personalization & Privacy, “Good Enough” Location Data
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Smart Ads Only Threaten Agencies That Don’t Deliver On Strategy (August 28, 2018) LSA Insider: “Is automation and machine learning eliminating the need for agencies and resellers? It’s […]
Google’s ‘Ad Strength’ Rating Seeks to Improve Machine Learning for Responsive Ads
With Google’s new responsive search ads, marketers can provide 15 ad headlines and 4 description lines and Google uses machine learning to test various copy combinations to identify the strongest ad creative for a given search query. However, 15 variations that are minimally different from each other doesn’t necessarily provide Google with enough variation to […]
New Report: A Guide to Facebook Marketing for Multi-Location Brands
Even with recent data and political controversies, Facebook remains an incredibly useful tool for brands to communicate with their target audiences. And, despite recent algorithm changes that have made it difficult for brand’s ad content to show up in user’s News Feeds, there is still an abundance of ways to reach and engage with consumers […]