Daily News: Inc 5000 Fastest-Growing, “Good Enough” Location Data, Facebook Adds Pixel to Groups
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing (August 27, 2018) LSA Insider: “Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For […]
Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing
Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For the second year in a row, the “Advertising & Marketing” category made up the largest segment of featured companies, with 480 companies composing over 10% of the list. Additionally, “Business Products & Services” and “Software” […]
Counting the Dots: The Underexploited Potential of “Good Enough” Location Data
How does one make sense of customer behavior in the real world? Simply connect the dots. A variety of technologies can estimate the location of a customer on their journey both towards and ultimately within a brick and mortar store. Much emphasis has been placed on the location accuracy of the competing technologies, the expectation […]