Gusto on Scaling Customer Experience
The small business software space is crowded, which raises an interesting overall question about how to differentiate among products that are for the most part all pretty good. When we spoke with Ariel Diaz, CEO of Blissfully back in June, we explored the idea of brand as a differentiator. In other words, if all the […]
Daily News: Global Marketing Forecast, Facebook’s Video Tools, First-Time vs. Repeat Purchases
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Global Marketing Forecast To Hit $1.3 Trillion This Year (August 23, 2018) MediaPost: “While global digital advertising and marketing revenue will continue to record strong low-double-digit percentage gains this year and next, traditional advertising […]
Guest Post: 5 Sales Arguments for SMB Websites
Websites are key to building a strong digital foundation for small businesses. Yet many still struggle to understand the value of an online presence. According to a recent study by Visa, more than 50% of SMBs still aren’t online, but with digital presence playing a more important role than ever, SMB service providers must refine […]