Daily News: Google’s ‘Medic’ Algo Update, Smart Ads vs. Resellers, Uberall Partners with TripAdvisor

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google’s Latest Algorithm Change Impacts Health Vertical & Others (August 15, 2018) LSA Insider: “Since Google’s August 1 algorithm update experts have identified a health and medical category emphasis.” Will Google’s Smart Ads Kill […]

Will Google’s Smart Ads Kill the Reseller Channel?

I was in the airport this past weekend and I ran into someone who runs a company that is involved in selling paid-search to the small business (SMB) market. After some personal conversation I asked what this individual thought about Google’s Smart Ads and Local Ads for SMBs. These products, if you’re not already aware, substantially automate ad […]

Google’s Latest Algorithm Change Impacts Health Vertical & Others

On August 1, Google confirmed the release of a broad core algorithm update. Since the announcement, the update is being dubbed the “Medic Update” because of its apparent emphasis on the health and medical spaces. However, according to Google liaison Danny Sullivan, this is a “global” change that doesn’t single out any specific vertical. Moz […]

Survey: 72% Want Discounts on Social Media, 18% of Marketers Prioritize this Content

While businesses big and small recognize the importance of social media for engaging with new and existing customers, many aren’t doing so effectively. An example of this comes in the form of social content. New research suggests a disconnect between the types of content marketers prioritize and the content consumers want. A new Sprout Social […]