Daily News: Search Trends 2018, Google’s Algorithm Update, Twitter’s ‘Playbook for Agencies’
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Search trends 2018: what can marketers learn? (August 10, 2018) Search Engine Watch: “Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% […]
What is a Tech Agency Channel Partner?
When we talk to companies offering digital marketing solutions for small businesses, from full-stack solutions to focused offerings like SEO or websites, many express a common refrain. They want to explore new reseller channels. Most have worked with media partners (Yellow Pages, newspapers, broadcasters), digital agencies and some other channels (verticals, online publishers etc.) for […]
Weekly News: Location Data, ‘Digital Everything’ Attribution, Local Marketers & Co-op Ad Programs
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and […]