What is a Tech Agency Channel Partner?

When we talk to companies offering digital marketing solutions for small businesses, from full-stack solutions to focused offerings like SEO or websites, many express a common refrain. They want to explore new reseller channels. Most have worked with media partners (Yellow Pages, newspapers, broadcasters), digital agencies and some other channels (verticals, online publishers etc.) for […]

Weekly News: Location Data, ‘Digital Everything’ Attribution, Local Marketers & Co-op Ad Programs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Location Data: Kohl’s Store Visits Benefit from Amazon Partnership (August 8, 2018) LSA Insider: “Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and […]