Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Implement Google Seller Ratings to Drive Incremental Performance (July 12, 2018)
LSA Insider: “Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads.”
What Google Maps’ Explore Feature Means For Local Search Marketing (July 12, 2018)
GeoMarketing: “Over the past few weeks, Google Maps began rolling out its redesigned Explore Tab, which invites users to click a button and receive personalized recommendations for hyperlocal restaurants, attractions, shopping, and services.”
Do Google reviews impact local ranking? (July 12, 2018)
Search Engine Land: “Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.”
Study: Smartphone use triggers self-focused ‘mobile mindset’ (July 11, 2018)
Mobile Marketer: “Clicktale’s study of the “mobile mindset” provides insights into how people turn to their smartphones for comfort, entertainment and immediate gratification, and how marketers must better tailor their mobile experiences to customer mindsets and intent.”
Implications Of Emerging Trends For Marketers (July 10, 2018)
MediaPost: “Just when marketers think they’ve got social, mobile, and video all figured out, along come emerging trends that will demand their attention, understanding, and investment.”
