How the New SMB Generation Is Changing Everything
Every day about 10,000 Americans reach retirement age. This data point sits at the heart of why The Local Search Association made the decision to launch the Tech Adoption Index last year. While not every one of the 10,000 American turning 65 each day is a business owner. Nor is every one of them actually retiring. […]
Daily News: Google Releases Simpler Solutions, Shopping Via Voice, GMB’s Newest Addition
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Rebrands AdWords, Releases Simpler Solutions for Marketers & Small Businesses (June 28, 2018) LSA Insider: “As a result of the various changes in consumer behaviors, like the adoption of mobile and multi-channel usage, […]
Google Rebrands AdWords, Releases New Solutions for Marketers & SMBs
Nearly two decades ago, Google launched AdWords to help advertisers connect with consumers that were looking for their business, products and/or services via search. Today, with the rise of mobile usage and a fragmented digital landscape as the background, Google is announcing major updates to its advertising offerings and platform with AdWords now called Google Ads. The […]