Daily News: Facebook’s Custom Audience Targeting, Shopper’s Frustrations, Bing Ads App Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook to Require Advertiser Transparency with Custom Audience Targeting (June 25, 2018) LSA Insider: “With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to […]

Facebook to Require Advertiser Transparency with Custom Audience Targeting

With Facebook at the center of the data privacy discussion, the company is starting to release new advertising requirements to offer more transparency to users of the platform. Recently, the company introduced new requirements for advertisers, specifically as it relates to Custom Audience Targeting. Facebook’s Custom Audiences allows marketers an opportunity to target and reach […]

Guest Post: The Next Frontier of Business Websites

The business website has come a long way from its static origins. Even so, it continues to evolve and adapt to the unique needs of small businesses owners. We’re at an exciting point — breaking away from the antiquated standard into something new, more impactful and beneficial for small businesses. In the Beginning In the […]