Why Every Business Needs a Location Data Strategy
New Podcast: “Sell Customers What They Need”
Let’s say you sell digital marketing services to SMBs. And you sold just a single product to a particular customer. And it’s the wrong product based on their identifiable needs. And it’s the only or one of just a few products that you offer. And you never talked to them or engaged with them until […]
Daily News: Location Data Strategy, Smart Home Market Growth, The Future of TV Advertising
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Why Every Business Needs a Location Data Strategy (June 22, 2018) LSA Insider: “Data is key to smart decision-making, and not just about marketing and media. Location data has become a piece of […]
Weekly News: Voice Activation, Amazon’s ‘Alexa for Hospitality’, GMB Featured Partners Program
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Stop Selling Traditional Websites, Sell SMBs a Future Online (June 20, 2018) LSA Insider: “While Google My Business and Facebook are critical to any digital presence, new tech, […]