Daily News: Amazon’s ‘Alexa for Hospitality’, Mobile Ads, Google’s Local Pack Business Categories
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal (June 19, 2018) LSA Insider: “This morning Amazon announced a new program called “Alexa for Hospitality” as well as a […]
The Future Success of Your Brand Depends on the Voice of Your Customer
In a data-driven world, brands require a more comprehensive, data-driven approach to managing their reputations. Most large brands I know view reputation management as the process of managing online ratings and reviews. And indeed having a system of soliciting and managing customer ratings/reviews is important. Ratings/reviews are the lifeblood of your reputation. The more reviews […]