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Day: June 15, 2018

Introducing Our New Podcast: Above the Cloud

The Tech Adoption Index rolled out its new podcast “Above the Cloud” this week, with the inaugural episode featuring an interview with Blissfully.com CEO Ariel Diaz. Blissfully recently released its “2018 SMB SaaS Trends Report” — a comprehensive look at how small businesses are consuming SaaS, which SaaS tools are leading in key categories and […]

#PlaceConf: Connected Cars – The Road Ahead

The world is currently busy upgrading its cellular infrastructures to 5G – and it’s going to be life changing. Especially when we’re talking about positioning, the ability to determine the location of an object in space. If you’re immediately thinking about the GPS from your phone or car, you have to know that it has […]

#PlaceConf: Privacy & Proximity – What’s Required, What’s Permitted?

In almost every session at the 2018 Place Conference in London, privacy was mentioned and obviously, as this was a conference about location proximity, this was a headline. Jon Chase, Chairman Media Agencies Council, EACA, Sarah Moth, Director, Global Media & Digital Implementation, Kantar Millward Brown; Vincent Potier, Founder, London Digital Ventures Ltd.; and Stéphanie Verilhac, EU Affairs Manager, […]

#PlaceConf: Getting to Scale – Crowdsourcing Indoor Location

Indoor location has been widely covered across all of the hottest tech media over the years and given a great amount of interest by industrialists and entrepreneurs alike. It’s the GPS but with millions of square meters added to the database consisting of buildings, basements and areas with weak satellite exposure. With its promise of […]

Weekly News: GMB’s Agency Dashboard, The Brand App Experience, The Future of Search

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why voice isn’t poised to take over the marketing world — yet (June 14, 2018) Marketing Dive: “So what really changes with search when voice is added to […]

#PlaceConf: Location as a Tool to Reach High Value Customers

Mike Fantis, VP and Managing Director at DAC Group’s London office (www.dacgroup.com), spoke at Place Conference London about how DAC Group is using location to help NetJets in its efforts to target ultra-high net worth individuals (UHNWI) — in this case, individuals worth €30M+.  While this is clearly a niche market, it is also a challenging market […]

#PlaceConf: Digital Tools at the Service of Local Communication

Today at Place Conference London, I provided insight into GotU’s proprietary technology, specifically created for companies with a local sales force and offering an effective solution of local digital advertising. Throughout the session, I stressed that the real challenge all digital communication players are now facing is not so much how to make digital communication work, […]

#PlaceConf: Better Products and Smarter Decisions with Transparent Location Data

It’s a paradox that when companies are employing outside data to power their products and/or decisions they are not actually basing those on data – but on conclusions on data made by others. Why is this? Probably due to two reasons: The first being that data is a scarce and valuable resources in the internet […]

#PlaceConf: The Illusion of Universal Availability

Blis’, Head of Insight, Alex Wright kicked off this morning’s agenda at Place Conference London by providing insight into how location data can help brands succeed in a world where mass broadcast has continued, but mass consumption is increasingly rare. Spatial Science In order to explain how location data can help brands, we firstly need […]