Daily News: Location-Data Strategy, Verve Acquires Receptiv, Bing Ad’s In-Market Audiences
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar: Why Every Business Needs a Location-Data Strategy (May 30, 2018) LSA Insider: “Location has evolved dramatically from a relatively crude instrument focused on real-time consumer actions to a flexible tool that has an […]
Study: 46% of Online Shoppers Bought Online While Showrooming
Even though many retail stores have closed their doors recently, there’s still an abundance of people who prefer shopping in-store over online. The National Retail Foundation revealed that the majority (79%) of consumers are primarily in-store shoppers because they need something right away, prefer in-store shopping and/or want to see an item prior to purchasing. […]
How to Talk to Clients about Their Websites
Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website. You lean back in your chair to relax […]