Daily News: Apps vs. Mobile Sites, Digital Transactions on Mobile, Navigating Brand Safety

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Apps vs. Mobile Sites: The Shopper’s Perspective (May 18, 2018) LSA Insider: “Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand […]

Apps vs. Mobile Sites: The Shopper’s Perspective

Today, the mobile app vs. mobile website discussion has become less of a debate and more nuanced. Marketers have come to understand the unique role each plays in the customer journey. However, in many cases and for many brands, both experiences serve a purpose making it less of an either/or discussion. Additionally, there is much […]

Weekly News: Image & Voice Search, New Google Ranking Formula, 20 Takeaways from LSA18

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Replay: Local Data Hub – The Future of SMB Websites (May 11, 2018) LSA Insider: “Websites are the original digital marketing platform. But for some pundits, their relevance […]

PayPal’s Big POS Acquisition Targets Square

PayPal, having sat and watched the success of Square, pulled the trigger on a $2.2 billion acquisition yesterday aimed squarely at its payments and point of sale rival. PayPal acquired iZettle — a Swedish SMB/SME payment platform — with the aim of keeping pace with Square’s expanding footprint of services for smaller merchants. PayPal believes, […]